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Case Study Client Profile – The Keenan Family

Welcome to our client profiles page. In our efforts to bring a personal touch to the benefits and advantages of a private home sale we know you’ll find these profiles of our happy customers to be informative and interesting. To our current clients that have already used our marketing services and for the hundreds if not thousands of homeowners contemplating a private sale, we offer you this new feature, the first in a series of client profiles. It is our hope that through their success stories you may better understand and appreciate the benefits and advantages of a private sale.

Let’s meet the Keenan’s.  Their home is situated in a quiet, beautiful area of Newmarket which attracted instant responses from neighbours around them.  As Mr. Keenan was installing his directional signs at intersections surrounding his home, he instantly had interaction with people inquiring about his property and selling privately.  He had found this to be very interesting and immediately knew that this was going to be a fun and rewarding experience. 

Having spent time and money especially with the installation of a new roof on their home, the Keenan’s knew that in order to break even with the sale of their home they would have sell their home for far above market value in order to cover commission costs of approximately $22,000 with a Realtor.  It had only seemed logical for them to sell their home privately to save these costs as well as to pass some of the savings on to their buyer.  Now with their asking price being slightly below market value, this was still leaving them some room to be able to negotiate.  

When asked, “How did your Purchaser find out about your home being sold privately?” They answered with a grin, “To tell you the truth, our client was being chauffeured around by a realtor in our neck of the woods and had noticed the bright directional private sale signs that you had given us with our package. When he had asked the Realtor about going down our street, he had completely avoided it.  He had to return on his own to take a tour of our area at a later time.  Our purchaser, knowing that you can strike a good bargain on a home being sold privately, had stopped in and asked for a tour.  Being in the market and knowing what homes were selling for around us, he knew he was getting some of the savings from Realtor commissions.  He was very motivated.  We sat down at our dining room table, and he made us an offer verbally, which was still above the range that we needed to break even, set out his conditions and closing date, and we accepted it. IT WAS REALLY THAT EASY!”

The Keenan’s had stated that their purchaser was completely aware that he was getting a good deal, though at the same time they were still walking away with more then they would have with a Realtor.  An additional comment that the Keenan’s stated was “We couldn’t believe it only took 3 weeks for us to sell!”  

With the rewards and benefits of selling privately, it makes you wonder why everyone is not using this approach.  It appears that for many, they are uneasy with the legalities involved and believe that it is a complex procedure to sell a home.  When the Keenan’s were asked if they had any suggestions for others contemplating the sale of their home privately, they answered, “Don’t be afraid.  We had contacted a couple of real estate lawyers within the first week, in which you must do regardless of selling privately or through a Realtor, and we were amazed on how easy this process really is.  Our Purchaser had drafted up the Agreement of Purchase and Sale himself, provided a deposit, we had our lawyer review it, he instructed us that everything was in accordance, and that was it.  Our home was sold, just like that! We hope that your company thrives and that others do the same as we did.  Selling privately is the best way!”  

Private Real Estate congratulates the Keenan’s on their private sale and wishes them the best with their move into their new home.

 

 

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